Putting the customer at the heart of financial communication
Consumer Duty testing for financial communications — insight for clarity, compliance, and trust in UK financial services
| Purpose Understanding | 3.5 | 2.6 | 2.8 | 3.5 | 3.6 |
| Cost Clarity | 3 | 1.5 | 2 | 3 | 3 |
| Performance Metrics | 3 | 2.5 | 2.5 | 4 | 4 |
The Challenge: Understanding in Financial Communications
Misunderstanding in financial communications drives poor outcomes for customers and firms alike
Misunderstanding drives poor outcomes
Lack of clarity in financial communications leads to customer confusion, distrust, and poor investment decisions.
FCA Consumer Duty & CCI scrutiny
Unclear communications can result in customers disengaging from financial services, leading to regulatory issues and reputational damage.
Consumer Voice
Miggins' platform mimics how actual customers understand financial messages, assisting companies in enhancing clarity and meeting regulatory mandates.
The Miggins Solution
A comprehensive insight platform that transforms how you understand consumer comprehension
Powerful Insight Platform
Miggins simulates how real consumers read, interpret, and respond to investment communications before they're published.
Identify Gaps and Risks
Miggins identifies confusion, jargon, and risk-misunderstanding, and recommends improvements while checking FCA alignment.
Improve Clarity and Compliance
Empower your firm to improve consumer comprehension, strengthen trust and retention, and demonstrate regulatory adherence.
Actionable Insights in Minutes
Dashboards and board-ready reports in minutes, enabling you to act on prioritized improvements and re-test in real-time.
The Modules
Three integrated modules working together for comprehensive consumer insight
A simple process
- Upload document
- Select module
- Review insights
- Implement improvements
The Panel
24 diverse AI personas simulate real investor reactions. Each persona reflects different financial literacy levels, risk tolerances, and backgrounds aligned to FCA Financial Lives data.
Compliance Module
Automated regulatory alignment checking against FCA Consumer Duty requirements. Identifies compliance gaps, jargon issues, and clarity problems with actionable recommendations.
Enhancement Module
AI-powered document improvements with before/after comparisons. Generates specific language suggestions to improve readability, clarity, and consumer understanding.
The Panel
Twenty-four investors eagerly await the chance to collaborate with you...
Mary
Priya
Jonathan
Lisa
Daniel
Our Investor Panel personas are aligned to typical investor profiles in the FCA Financial Lives Study, 2024
Why You Need Miggins
A streamlined, iterative process for better consumer communications
Comprehensive Insight Platform
Simulates how real consumers read and respond to communications
Simulate Real-World Feedback
24 diverse investor personas provide authentic feedback
Identify Gaps and Confusion
Highlights areas of confusion, jargon, and risk-misunderstanding
Actionable Insights
Dashboards and board-ready reports with prioritised recommendations
Streamlined, Iterative Process
Make improvements and re-test quickly
The Value: Measurable Impact
Miggins delivers measurable improvements in regulatory alignment, cost savings, and time efficiency
Beyond Savings: Strategic Value
Miggins delivers comprehensive value across your organization
Regulatory Risk Reduction
Proactive compliance monitoring and validation to reduce regulatory risks
Audit & Traceability
Comprehensive audit trail and documentation for regulatory scrutiny
Faster Time-to-Market
Streamlined review and approval process for faster campaign deployment
Improved Consumer Clarity
AI-driven content optimization for enhanced consumer understanding
Independent Governance
Automated, unbiased oversight to validate promotional content and claims
Scales with Volume
Handles growing promotional activity and regulatory requirements
Ready to transform your financial communications?
Join leading UK financial services firms in delivering clearer, more compliant customer communications